Day 2

07:45 - 08:40 Registration and Networking Breakfast

Registration and Networking Breakfast

08:40 - 08:45 Welcome Remarks

Welcome Remarks

08:45 - 09:00 Opening Remarks By The Conference Chair

Opening Remarks By The Conference Chair
David Betts, Principal at Deloitte Consulting, LLP

David Betts

Principal
Deloitte Consulting, LLP

09:00 - 09:20 Keynote: Aligning Your Oganization's Mission, Vision And Goals With The Patient Experience

When an organization is truly mission driven and decision making is based on a transparent and consistent set of values employees feel empowered and engaged. Values can drive decision making at all levels of an organization – from the C-suite to the bedside. Learn how our publicly funded academic trauma center used our newly developed mission, vision and values to drive culture change, develop programming and improve the patient experience.

• Explore ways to align your existing or newly
created mission, vision and value to the strategic
outcomes of your organization and patient
experience program
• Describe methods to engage and empower
employees so that their contributions align with
the culture
• Discuss specific examples of ways to create
successful values based programs

Sara Lehman Laskey, MD, Chief Experience Officer at Metro Health System

Sara Lehman Laskey, MD

Chief Experience Officer
Metro Health System

09:20 - 09:40 Keynote: The Empty Hospital: Keeping Patients Out By Keeping Them Engaged

Innovations in mobile technology and artificial intelligence present opportunities for our healthcare system that we wouldn’t dare dream about a decade ago. At a time when an aging population, increased levels of chronic disease, and too few HCPs are placing new burdens on the system, virtual health assistants have the potential to radically improve quality of care while controlling costs. By keeping patients engaged away from a physician’s watch, virtual health assistants could soon become an important cornerstone of any serious treatment plan.
Thomas Morrow, MD, Chief Medical Officer at Next IT

Thomas Morrow, MD

Chief Medical Officer
Next IT

09:40 - 10:00 Keynote: Overcoming Obstacles To Elevate The Organizational Experience

In the wake of health reform coupled with plaguing organizational obstacles, such as a highly unionized and civil service environment, UI Health embarked upon a transformational journey to create a worldclass experience for patients, families, employees/ volunteers, and providers across the care continuum coined the “UI Health Experience”. The underpinning of this journey encompasses a commitment to becoming the provider and employer of choice by embracing a personalized patient-family centered culture, an engaged and committed workforce and leadership, innovating and implementing leading next and best practices from both inside and outside of healthcare, and using lean improvement methods to drive continuous change. Learn how our publicly funded academic safety net health system overcame adversity and demonstrated a breakthrough operational and cultural transformation with measurable success, including a world class experience, higher value, and exceptional quality of care.

• Highlight burning platform for transformational
change in a publicly funded academic safety net
environment
• Outline a “real-world” case study and experience
transformation journey, including best practices
and “customer centered” strategy
• Share breakthrough outcomes, obstacles
overcome, and lessons learned that could be
translated in other environments

Airica Steed, EdD, MBA, RN, CSSMBB, FACHE, Enterprise Chief Experience Officer at University of Illinois Hospital & Health Sciences System

Airica Steed, EdD, MBA, RN, CSSMBB, FACHE

Enterprise Chief Experience Officer
University of Illinois Hospital & Health Sciences System

10:00 - 10:30 Networking And Refreshment Break In The Solution Zone

Networking And Refreshment Break In The Solution Zone
A newer seat in the hospital and health system c-suite is the Chief Patient Experience Officer. But what does this role really entail? Here some lessons learned from CXOs making a difference at their organizations.
Sara Lehman Laskey, MD, Chief Experience Officer at Metro Health System

Sara Lehman Laskey, MD

Chief Experience Officer
Metro Health System

Airica Steed, EdD, MBA, RN, CSSMBB, FACHE, Enterprise Chief Experience Officer at University of Illinois Hospital & Health Sciences System

Airica Steed, EdD, MBA, RN, CSSMBB, FACHE

Enterprise Chief Experience Officer
University of Illinois Hospital & Health Sciences System

Christine Holt, Vice President of Marketing, Chief Experience Officer at Holy Redeemer Health System

Christine Holt

Vice President of Marketing, Chief Experience Officer
Holy Redeemer Health System

Mike Sinoway, Chief Executive Officer at Avatar International

Mike Sinoway

Chief Executive Officer
Avatar International

11:10 - 11:30 Keynote: Physician Transparency In MD Practices

In 2012 we initiated an e-survey for all of our employee physician offices. We have over 100,000 surveys returned for FY 14. In April 2014 Piedmont Healthcare started posting comments from our patients on the internet for the MD questions. We also provide a star rating system for their visit based on the 5 point rating scale from our Patient Survey vendor. Managing your social media is key to increasing new patient volume.

The Participant will learn the following:

• Three benefits why MD transparency is good for
your organization
• Identify important steps to get MD by in for your
organization
• Describe the process

Susan Osborne, RN, MSN, MBA, VP, Patient Experience at Piedmont Healthcare

Susan Osborne, RN, MSN, MBA

VP, Patient Experience
Piedmont Healthcare

11:30 - 11:50 Keynote: The Connection Between Patient Expectations And Satisfaction


It seems natural to assume that meeting patients’ expectations would lead to improved satisfaction, yet as care givers we often forget to define what these expectations are from the patients’ perspective. A truly patient centered approach to care means engaging the patient from the beginning by defining the patients’ expectations for the approaching service. Expectations are a combination of past experiences, current level of knowledge, values, and beliefs; clearly this challenges the “one size fits all” approach.

This presentation will address:

• Components of an individual’s expectations
• Common assumptions that lead to a less than desirable
patient experience
• Setting a patient centered agenda
• Simple steps for defining a patient’s expectations

Julie Becker, DBA, RN, VP, Patient And Family Experience at Wheaton Franciscan Healthcare

Julie Becker, DBA, RN

VP, Patient And Family Experience
Wheaton Franciscan Healthcare

11:50 - 12:20 Keynote: Leaders Can't Power PX Improvement Alone: Mobilize Your Entire Team To Achieve And Sustain PX Excellence


As a healthcare leader, you understand the imperative to improve PX and the reality of limited time and budget to achieve results. It is more important now than ever before to set a clear path and then enable your front-line teams with the tools they need to improve. Hear how a New Jersey Healthcare System mobilized their organization
to achieve breakthrough results through effective use of real-time lead measures combined with an easy-touse program that empowers staff and providers to be accountable for results.

Learning Objectives:
• Align team-specific improvement initiatives to your
organizational objectives
• Empower teams through real-time lead measures
• Establish consistent and effective accountability in 30
minutes or less each week

Micah Benson, Senior Experience Coach at TruthPoint

Micah Benson

Senior Experience Coach
TruthPoint

12:20 - 13:20 Luncheon

Luncheon

Table 1 : Leadership Accountability Best Practices

Moderator: Grace Ibe, Senior Director, Service Excellence and Culture Development, Dignity Health


Table 2: Using Patient Comments to Guide Improvement

Moderator: Jan Althouse, Patient Satisfaction Coordinator, Cook Children’s Healthcare System


Table 3: The Human Service Conundrum…How Far Do We Go?

Moderator: Sharon Parker, Director of Patient Advocacy, University of Hackensack Medical Center


Table 4: The Connection Between Patient Expectations And Satisfaction

Moderator: Julie Becker, DBA, RN, VP, Patient and Family Experience, Wheaton Franciscan Healthcare


Table 5: What You Need to Know About CG-CAHPS

Moderator: Susan Osborne, RN, MSN, MBA, VP Patient Experience, Piedmont Healthcare


Table 6: Improving Nurse Communication

Moderator: Megan King, Director, Patient Experience, Geisinger Health System


Table 7: Best Practice Use Of Lead Indicators To Achieve Rapid And Sustained PX Improvement

Moderator: Joel High, Performance Improvement Coach, TruthPoint


Table 8: Keeping Patients Engaged With Virtual Health Assistants

Moderator: Thomas Morrow, MD, Chief Medical Officer, NextIT


Table 9: Aromatherapy for the Clinical Setting: Reduce Anxiety and Improve Patient Satisfaction

Moderator: Caryn Gehlmann, Certified Clinical Aroma Therapist, Beekley Medical

Table 10: Translating Patient Data Into PX Improvements

Moderator: Cassandra Willis-Abner, Director, Service Excellence,University of Michigan Hospitals and Health Centers


Table 11: Translating Patient Experience Work For Your Staff

Moderator: Gregory Berney, MSW, Senior Manager, Patient Experience, Cone Health



Grace Ibe, Senior Director of Service Excellence & Culture Development at Dignity Health

Grace Ibe

Senior Director of Service Excellence & Culture Development
Dignity Health

Stephen Weber, Director of Patient Experience at The New York Eye and Ear Infirmary of Mount Sinai

Stephen Weber

Director of Patient Experience
The New York Eye and Ear Infirmary of Mount Sinai

Greg Berney, MSW, Senior Manager of Patient Experience at Cone Health

Greg Berney, MSW

Senior Manager of Patient Experience
Cone Health

Julie Becker, DBA, RN, VP, Patient And Family Experience at Wheaton Franciscan Healthcare

Julie Becker, DBA, RN

VP, Patient And Family Experience
Wheaton Franciscan Healthcare

Sharon Parker, Director of Patient Advocacy at Hackensack University Medical Center

Sharon Parker

Director of Patient Advocacy
Hackensack University Medical Center

Jan Althouse, Patient Satisfaction Coordinator at Cook Children's Health Care System

Jan Althouse

Patient Satisfaction Coordinator
Cook Children's Health Care System

Susan Osborne, RN, MSN, MBA, VP, Patient Experience at Piedmont Healthcare

Susan Osborne, RN, MSN, MBA

VP, Patient Experience
Piedmont Healthcare

Megan King, MSN, RN, CCE, Director, Patient Experience at Geisinger Health System

Megan King, MSN, RN, CCE

Director, Patient Experience
Geisinger Health System

Cassandra Willis-Abner, Director of Service of Excellence at Regents of The University of Michigan

Cassandra Willis-Abner

Director of Service of Excellence
Regents of The University of Michigan

Thomas Morrow, MD, Chief Medical Officer at Next IT

Thomas Morrow, MD

Chief Medical Officer
Next IT

Joel High, Performance Improvement Coach at TruthPoint

Joel High

Performance Improvement Coach
TruthPoint

Caryn Gehlmann, Certified Clinical Aromatherapist at Beekley Medical

Caryn Gehlmann

Certified Clinical Aromatherapist
Beekley Medical

TRACK A: CAREGIVER / EMPLOYEE EXPERIENCE

14:05 - 14:10 Opening Remarks By The Track Chair
Opening Remarks By The Track Chair

TRACK B: PATIENT DATA & FEEDBACK

14:05 - 14:10 Opening Remarks By The Track Chair
Opening Remarks By The Track Chair

TRACK A: CAREGIVER / EMPLOYEE EXPERIENCE

14:10 - 14:30 The Impact Of Employee Engagement On The Patient Experience
If you want to provide safe, effective, efficient and person-centered care, Associate Engagement is not a “nice to have”, it is a foundational “need to have”. We will outline the connections between Workforce Engagement and the Patient Experience, review literature that supports the connection and explore what you, as a leader, need to do to foster a high performance culture to best serve your community.


Objectives:
• Understand how Workforce Engagement impacts
(positively or negatively) your organization’s ability
to provide safe, effective, efficient and personcentered
care
• Attain information to help you make the business
case for fostering a culture of inspired and engaged
teams
• Embrace your role, as a leader, in creating and
sustaining the culture required for high performing
teams to thrive

Alan Lee

Vice President, Support Services & Patient Centered Care
New York-Presbyterian

TRACK B: PATIENT DATA & FEEDBACK

14:10 - 14:30 Presentation: It’s Not All About The Numbers: Using Patient Comments To Guide Improvement
The open-ended survey comments, or any written feedback, can often be a wealth of information IF the information is organized. Many of us read the feedback periodically, and may recognize themes (wait/ delay for treatment, appointment availability, etc.) but don’t have a handle on the ‘big picture’; Where are the delays occurring? Which specialty or provider has limited availability? How long have patients been commenting on the same issues over and over again? Through the use of an Access database and a coding system, I have been able to categorize more than 40,000 patient comments to allow reporting by provider, unit, category, date of service and to easily identify any staff members that were named. This organized information has allowed us to focus efforts in areas specific to our patient feedback.
Jan Althouse, Patient Satisfaction Coordinator at Cook Children's Health Care System

Jan Althouse

Patient Satisfaction Coordinator
Cook Children's Health Care System

TRACK A: CAREGIVER / EMPLOYEE EXPERIENCE

14:30 - 14:50 Presentation: Creating Team Connections Through The Go Blue! Daily Huddle
An organization’s success depends on fully engaging employees and retaining high performers using consistent, transparent and open communication. Making meaningful connections with and across teams is a major factor in positive organizational culture. A
brief, daily gathering of teams is an extraordinary way to improve morale and engagement, reduce turnover, demonstrate transparency, establish ownership, facilitate interaction, and develop daily learning and problem solving opportunities. The Go Blue Daily Huddle serves as a tool to accelerate integration of daily conversations into units and across the health systems.

Objectives:
• Learn about UMHS’s Go Blue Daily Huddle
• Understand how this communication tool helps
improve Team Connections
• Simulate an actual huddle to see how easy it is
Cassandra Willis-Abner, Director of Service of Excellence at Regents of The University of Michigan

Cassandra Willis-Abner

Director of Service of Excellence
Regents of The University of Michigan

TRACK B: PATIENT DATA & FEEDBACK

14:30 - 14:50 Presentation: Expectations To Results: Raising The HCAHPS Scores Through Nursing Engagement
A new unit with a new unit manager went from single digit scores to the 85th percentile, and remained there, when they applied their nursing process to the larger process: patient experience. Join a lively discussion on how this unit identified their own test of change, and celebrated success—after they saw sustained results for over 12 months!

Objectives:
• Define nursing influence through HCAHPS
• Identify unit-based improvement opportunity
• Preparing a small test of change for large success
Megan King, MSN, RN, CCE, Director, Patient Experience at Geisinger Health System

Megan King, MSN, RN, CCE

Director, Patient Experience
Geisinger Health System

TRACK A: CAREGIVER / EMPLOYEE EXPERIENCE

14:50 - 15:10 Presentation: Mission Control - Translating Patient Experience Work For Your Staff
During this session, participants will learn about Mission Control, a performance improvement initiative that develops innovative solutions to persistent frustrations experienced by patients and caregivers through a goal-oriented, creative and carefully planned approach. A tool that is “fast, friendly, and focused”, Mission Control has helped Cone Health in Greensboro, NC reach unprecedented results in patient experience – by concentrating on the caregiver experience.
Learning Objectives
After the session, participants will be able to:
• Understand the role that caregiver motivation plays in patient experience improvement work.
• Understand a process for identifying and prioritizing improvement actions
• Translate opportunities for improvement in a way that excites caregivers.
Greg Berney, MSW, Senior Manager of Patient Experience at Cone Health

Greg Berney, MSW

Senior Manager of Patient Experience
Cone Health

TRACK B: PATIENT DATA & FEEDBACK

14:50 - 15:10 Presentation: The Patient As A Change Agent
While New York Eye and Ear Infirmary has regularly been rated as one of US News and World Report’s top hospitals the Patient Satisfaction scores of the ambulatory surgery division have historically been amongst the lowest in the country, in the 1st percentile. This division performs approximately 30,000 procedures per year with these cases increasing every year. Staff, generally, do not feel valued or adequately prepared for the pace, volume and efficiency goals they perceive to be expected nor do they feel connected to or responsible for service excellence standards patient satisfaction
results. It was clear a comprehensive plan to improve the patient experience was needed. This plan focused on three of the basic tenets of customer service incorporated into three main principles: 1) Customers are only as satisfied as the those serving them, 2) The Voice of the Customer defines the improvement initiatives and prioritizes them as well, 3) Staff must understand the need for change and develop and own the initiatives, and 4) Staff should be rewarded and recognized from the onset to sustain their enthusiasm, maintain their commitment and understand that this a journey not a destination. As the last 24 months have unfolded, we have found ourselves with our highest patient satisfaction scores ever, along with significant improvements in physician and employee engagement in Service.


Learning Objectives:
• Learn how to develop a process to solicit ‘real-time’
improvement recommendations from your patients
without predisposing them with leading questions
or answers
• Learn how to use patient feedback to drive culture
change
• Learn how to recognize quick wins to gain
momentum for change
• Learn how to expand and expedite the
effectiveness of your team

Stephen Weber, Director of Patient Experience at The New York Eye and Ear Infirmary of Mount Sinai

Stephen Weber

Director of Patient Experience
The New York Eye and Ear Infirmary of Mount Sinai

15:10 - 15:40 Networking Break In The Solution Zone

Networking Break In The Solution Zone
Sharon Parker, Director of Patient Advocacy at Hackensack University Medical Center

Sharon Parker

Director of Patient Advocacy
Hackensack University Medical Center

Alicia Staley, MBA, MSIS, Co-Chair at Tufts Medical Center Patient & Family Advisory Council

Alicia Staley, MBA, MSIS

Co-Chair
Tufts Medical Center Patient & Family Advisory Council

Roseanna Ryan, Director Patient Advocacy, Patient & Family Centered Care, at Stony Brook University Hospital

Roseanna Ryan

Director Patient Advocacy, Patient & Family Centered Care,
Stony Brook University Hospital

As Patient Experience becomes an important measurable outcome, more and more hospitals are looking for ways to improve communication A novel way to improve patient satisfaction and outcomes is through patient rounding programs. Patient and Family Advisors, working in conjunction with hospital leaders, provide real time feedback and suggestions when they participate in weekly patient rounds. Learn how to set up a Patient to Patient rounding program, set objectives for the rounding program, and collect metrics that show the impact of this novel approach.

Key Learning Objectives:

• Understanding the patient perspective
• Identifying actionable feedback from a patient
rounding program
• Best practices for improving the patient
experience
Alicia Staley, MBA, MSIS, Co-Chair at Tufts Medical Center Patient & Family Advisory Council

Alicia Staley, MBA, MSIS

Co-Chair
Tufts Medical Center Patient & Family Advisory Council

15:40 - 16:40 3:40-4:40 PM Invite Only VP Think Thank

As a patient experience executive, it is your responsibility to prioritize patient experience initiatives and promote a patient-centric value proposition throughout your organization. This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum. This is an invitation only session. If you wish to participate or would like to nominate yourself or a VP or C-level patient experience colleague, please contact: patientexperience@wbresearch.com
Terri Nuss, MS, MBA, VP, Patient Centeredness at Baylor Scott & White Health

Terri Nuss, MS, MBA

VP, Patient Centeredness
Baylor Scott & White Health

16:40 - 17:25 Guest Speaker: Perfecting Perception - Making Service Excellence Easy

Sure, everyone wants to build a culture in which inspired employees create excellent customer experiences as a matter of routine…but how do you do it? Liz moves beyond the “what” and “why” of satisfaction and focuses on creating excellent experiences. She starts the conversation by clearly laying out the difference between quality and service and how they both play an essential role in defining the “experience.” We know that people expect quality but evaluate their experience based on their perceptions. Participants will learn essential techniques of how to manage and enhance the perception of the services they deliver. Liz will then walk you through the steps of connecting improved perceptions to “always” in order to create excellent service experiences.

Objectives:
• Explain difference between results and
impressions
• Describe the importance of people’s
perception
• Acquire specific strategies
to improve impressions and perceptions
Liz Jazwiec, RN, Author at Service Excellence Is As Easy As PIE (Perception Is Everything)

Liz Jazwiec, RN

Author
Service Excellence Is As Easy As PIE (Perception Is Everything)

17:25 - 23:59 Conclusion Of Day Two

Conclusion Of Day Two