Heather Gjerde

Social Media Specialist
Scripps Health

Heather Gjerde is a social media marketing professional based in San Diego, California. Heather currently manages the social media program for Scripps Health, the largest not-for-profit health care organization in San Diego, California. Scripps treats a half-million patients annually through the dedication of 2,600 affiliated physicians and 13,500+ employees.
Prior to joining Scripps, Heather practiced public relations and social media for a variety of regional and national consumer brands at a full-service marketing and brand development firm in Madison, Wisconsin. Clients included Oregon Chai, Culver’s restaurants, Schneider National and adidas Golf/TaylorMade/Ashworth.
When she’s not on the clock, you can find Heather walking her dog Izzie along the beach, globetrotting or Instagramming her latest food obsession.
Connect with her just about everywhere social: @LilMsSociable.

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda

Day Three: Patient Experience Design & Innovation

Saturday, April 12th, 2014

12:05 PX Leaders Interactive Roundtable Discussions

Table 1: Promoting Health Literacy At Your Organization
Moderator: Megan Pry, Director, Patient Experience, Medical Center Health System

Table 2: Steps For Clearly Defining And Rolling Out Rounding Practices
Moderator: Roseanna Ryan, Director of Patient Advocacy, Language Assistance Services, Patient & Family Centered Care, Stony Brook Medicine

Table 3: Social Media And The Patient Experience
Moderator: Heather Gjerde, Social Media Specialist, Scripps Health

Table 4: Melding Quality, Safety And The Patient Experience
Moderator: Nancy Feola, Patient Experience Service Coach, St. Mary's Hospital

Table 5: The Ideal Ambulatory Experience
Moderator: Alan Dubovsky, BBA, Director Customer and Physician Engagement, The Emory Clinic

Table 6: Leadership Rounding Best Practices
Moderator: Doris Lopez, VP Patient Experience, Interfaith Medical Center

Table 7: People Strategies to Enhance Patient Experience (Current and Ideal State)

Moderator: Susan Hirt, PhD, Director of Education, Talent Plus

Table 8: Sustaining Your Patient Experience Strategy for The Long Term

Table 9: Providers Patients: Delivering Shared Decision Making Support

Table 10: Applying Human Centered Design

Principles To The Patient Experience

If you are interested in hosting a roundtable, contact

us! patientexperience@wbresearch.com

14:50 Presentation: Your Patients Are Talking About You On Social Media - Are You Listening?

Today’s patients are empowered through social media sites like Yelp and Angie’s List to rate their hospital, doctor’s office, physician, etc. If you aren’t there listening and responding, you’re leaving your reputation in the hands of your online patient population.